"Pixel" share 13%, chasing Apple with affordability

Google's smartphone "Pixel" is increasing its presence. Due to its unique functions and low price, it was second only to Apple in the domestic market in May. As the domestic smartphone market continues to shrink and weed out, the competition between the two major US companies that handle basic software (OS) will intensify.

"This is the first time I've used an Android device (running Google's operating system). I was interested in its photo-editing functions and reasonable price." A male office worker in his 50s in Yokohama City is mid-May, Bic Camera