The undefeated South Carolina women's team defeated Caitlin Clark and the Iowa Hawkeyes to win the March Madness women's championship Sunday, 87-75.
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This year's Women's Madness March was televised on Prime TV, while more and more media outlets carried regular, well-informed coverage of these female athletes. The result was stellar ratings: 14.2 million people tuned into Friday's game to watch the Final Four game between Iowa and UConn-and, as a result, women's tournaments sometimes make more headlines than men's. Today's championship game between Caitlin Clark-led Iowa and an undefeated South Carolina team will be a game for the ages.
As spectator numbers have steadily increased in recent years, so has betting on women's sports. According to Maria Marino, host of The Action Network, FanDuel reports that LSU-Iowa had the most bets placed on Monday, up 28% from last year's national championship. Betting on the WNBA, which has a partnership with FanDuel, is also exploding. This astonishing growth is happening in women's sports globally: last year, a study published by the International Betting Integrity Association (IBIA) found that every year since 2020, soccer Betting has increased by 20%, while tennis, basketball, and cricket have increased by more than 10%. % Annual Growth from 2017 to 2022.
