Pak Suzuki Motor Company Limited (PSMCL) has unveiled the all-new Suzuki Fronx at the Pakistan Auto Parts Show (PAPS) 2025, marking a significant milestone in its product portfolio expansion. The Fronx will officially launch in May 2026, and it introduces a new category to the Pakistani market — the XUV (Crossover Utility Vehicle). Notably, it will be the first locally assembled vehicle in this category.
Mr. Masafumi Harano, Managing Officer & Executive General Manager of Automobile Marketing for Asia, Latin America, and Oceania, took the stage to highlight Suzuki’s global vision. He emphasized the company’s commitment to creating value for society through sustainable mobility. As the world moves towards cleaner, more connected, and efficient transportation, Suzuki is fully embracing this transformation, with a key focus on biogas initiatives.
In his address, Mr. Hiroshi Kawamura, Managing Director of Pak Suzuki Motor Company Limited, reflected on Suzuki’s rich legacy in Pakistan, spanning over five decades. He reiterated Suzuki’s “Made in Pakistan” philosophy, which continues to be a core driver of the company’s expanding product lineup and local manufacturing initiatives.
Mr. Aamir Shaffi, Executive Officer of Marketing and Sales, shared how the Suzuki Fronx fills a unique gap in the market, catering to customers looking to upgrade from hatchbacks and sedans. Positioned between the traditional hatchback, sedan, and SUV segments, the Fronx aims to carve out a new market direction and set the stage for the emerging XUV segment in Pakistan.
In alignment with Suzuki’s philosophy of growing alongside the people of Pakistan, the Fronx embodies a blend of practicality, performance, and style. It combines functionality with sophistication, offering comfort, efficiency, and lifestyle appeal. Targeting the large segment of hatchback and sedan owners, who constitute over 50% of the market, the Fronx aims to meet the evolving needs of Pakistani consumers.
The Suzuki Fronx boasts a bold design, premium interiors, and advanced features that set it apart from its competitors. Suzuki remains committed to providing accessible, sustainable mobility options, while continuing to strengthen Pakistan’s automotive industry through local innovation and manufacturing.
Key Features of the Suzuki Fronx (as revealed at PAPS 2025):
- 1.5L K-Series Engine
- Hybrid Technology
- 6 Airbags for enhanced safety
- ABS (Anti-lock Braking System) and ESP (Electronic Stability Program)
- 9-inch infotainment system with Android Auto and Apple CarPlay
- Stylish DRLs (Daytime Running Lights) and auto-adjusting headlights
- These are just some of the standout features, with more details on specifications and features to be shared by Suzuki Pakistan ahead of the official product launch in May 2026.